Royal Mail’s ‘neighbourly’ delivery service has a hidden cause
Staff unload vans at Royal Mail's sorting office in Filton, Bristol one of the biggest in the UK. Photograph: Matt Cardy/Getty Images
The Royal Mail’s decision to leave undelivered mail with neighbours fits in with its policy of closing delivery offices
From the Guardian, Comment is free
Monday 3 October 2011 10.09 BST
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I reckon it’s quite funny that Royal Mail has produced a sticker for people who want to opt out of the new scheme, given that the company instructs postmen to deliver all those crapy Virgin, BT and Direct Line leaflets to households with an anti-junk mail sticker on their door. I ordered a sticker today just to find out what the sticker will read. Not sure how my neighbours would respond if I stuck a ‘Don’t leave my post at my neighbours’ sticker on me door…
On the subject of sticker schemes, what do make of the new deal between Defra and the DMA? One of the things that will change is that from April people will be able to register with the Door-to-Door Opt-Out via the website of the Mailing Preference Service. If this is going to increase the opt-out rate from the current 0.8% to, say, 5 or 10%, how are postmen going to remember which households are opted out? Time for Royal Mail to produce a ‘No Leaflets’ sticker as well?